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BYD Atto 1 vs Toyota Innova: Siapa Juara Mobil Terlaris November 2026?

Penjualan kendaraan roda empat di pasar domestik Indonesia menunjukkan tren yang relatif stabil pada November 2026. Berdasarkan data Gabungan Industri Kendaraan Bermotor Indonesia (Gaikindo), total wholesales pada bulan ini mencapai 74.252 unit, naik tipis 0,3 persen dibandingkan Oktober 2026 yang tercatat 74.014 unit. Meskipun pertumbuhannya tidak setinggi awal kuartal IV/2026, dinamika pasar tetap menarik.

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Persaingan antara mobil konvensional dan mobil listrik semakin terasa, terutama dengan kehadiran BYD Atto 1 sebagai mobil listrik dengan harga terjangkau.

BYD Atto 1 Masih Memimpin, Meski Penjualan Menurun

BYD Atto 1 tetap berada di puncak daftar mobil terlaris dengan penjualan 8.333 unit. Namun, angka ini turun 11,3 persen dibandingkan bulan sebelumnya yang mencapai 9.396 unit. Penurunan ini menandakan bahwa meskipun mobil listrik murah mulai diminati, persaingan di pasar otomotif semakin ketat.

Toyota Kijang Innova dan Daihatsu Gran Max

Posisi kedua ditempati Toyota Kijang Innova, termasuk model Zenix (2.508 unit) dan Reborn (1.967 unit), dengan total 4.475 unit, turun 8,9 persen dari Oktober 2026. Sementara itu, Daihatsu Gran Max pikap justru menunjukkan pertumbuhan positif sebesar 4,9 persen, dari 4.214 unit menjadi 4.421 unit.

Lonjakan Penjualan Toyota Avanza dan Rush

Toyota Avanza, yang dikenal sebagai mobil favorit keluarga, mengalami kenaikan signifikan 26,7 persen, dari 3.087 unit menjadi 3.912 unit. Toyota Rush juga mencatat lonjakan penjualan 28,9 persen, dari 2.014 unit menjadi 2.597 unit, menjadikannya kontributor utama pertumbuhan penjualan bulan ini.

Performa Lainnya

Suzuki Carry PU naik 3,2 persen menjadi 3.157 unit, sedangkan Toyota Calya meningkat 2,1 persen menjadi 3.122 unit. Di sisi lain, Honda Brio menurun 15,5 persen, dari 2.175 unit menjadi 1.839 unit, dan Mitsubishi Xpander mengalami penurunan cukup tajam 25,9 persen, sehingga keluar dari daftar 10 besar. Mitsubishi Destinator tetap bertahan di posisi 10 besar dengan 1.814 unit, naik tipis 2,4 persen dari bulan sebelumnya.

Daftar 10 Mobil Terlaris November 2026

BYD Atto 1: 8.333 unit
Toyota Kijang Innova (Zenix & Reborn): 4.475 unit
Daihatsu Gran Max PU: 4.421 unit
Toyota Avanza: 3.912 unit
Suzuki Carry PU: 3.157 unit
Toyota Calya: 3.122 unit
Toyota Rush: 2.597 unit
Daihatsu Sigra: 2.105 unit
Honda Brio (RS & Satya): 1.839 unit
Mitsubishi Destinator: 1.814 unit

Perbandingan dengan Oktober 2026

Untuk perbandingan, berikut daftar mobil terlaris Oktober 2026:

BYD Atto 1: 9.396 unit
Toyota Kijang Innova: 4.913 unit
Daihatsu Gran Max PU: 4.214 unit
Toyota Avanza: 3.087 unit
Suzuki Carry PU: 3.059 unit
Toyota Calya: 3.057 unit
Honda Brio: 2.175 unit
Toyota Rush: 2.014 unit
Mitsubishi Xpander: 1.926 unit
Mitsubishi Destinator: 1.772 unit

Meski pertumbuhan pasar tidak terlalu besar, pergeseran minat konsumen mulai terlihat. Mobil listrik murah, seperti BYD Atto 1, masih memimpin, sementara beberapa model konvensional menunjukkan lonjakan mengejutkan, seperti Toyota Avanza dan Rush, menandai persaingan yang semakin dinamis di pasar otomotif nasional.

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